Luck by name only. Luckraft family focuses on ‘nature to nurture’ while navigating challenging business terrain Bendleby Ranges wins Australian Tourism Awards silver during rugged years
The award recognises the Southern Flinders Ranges icon as one of Australia’s top adventure tourism businesses. The win follows gold in the November South Australian Tourism Awards. Kylie Luckraft, director, said, “Wow! We are ecstatic and so incredibly proud to be recognised with Silver at the Australian Tourism Awards!” The 2021 Qantas Australian Tourism Awards saw Bendleby competing against each state category winner. Some of the adventure tourism candidates were much larger operators. The win is gratifying for the small family run business with only a handful of staff.
Succession planning success. Founders pass the baton that leads to silver triumph
Jane and Warren Luckraft handed over the family business reins to Kylie and Charlie Luckraft a few years ago. What followed was a three-year drought plus COVID challenges. Like conquering their gnarly 4WD tracks, the Luckraft family and its small team, rose to the rocky challenge. “We are very pleased and humbled recipients, thoroughly enjoying the continuation and growth of our family legacy,” director Charlie Luckraft said.
Bendleby focused on the power of ‘nature to nurture’ during COVID
The stunning destination is a special place for many 4WDers, campers and outdoor adventurers. During COVID, Bendleby posted beautiful images so people could experience some Flinders Ranges “therapy”.
Watch this (15,000 hectares) space – the future looks bright
Whilst the silver win is cause for celebration, the team is already busy with their next developments. Bendleby will stay true to its winning formula of 4WD, outdoor adventure and ‘nature to nurture’ focus. Plans include more choices for current fans and accessibility options to offer Bendleby Ranges magic to a new range of clients.